Every plan builds the same thing: the system your business runs on, in your accounts, under your brand. What changes is how much of it is switched on: the calendar ships on every plan, the phone and your money start on Pro. No commission on any plan — not now, not at two hundred bookings a month.
We’re not your bookkeeper. We make sure yours has everything: the numbers, the receipts and the quarterly VAT, ready on the 1st. The filing is theirs.
All prices excl. 21% BTW. One-time setup fee, quoted per shop. Month to month — no lock-in, cancel anytime.
A barbershop books walk-ins into fifteen-minute chairs and needs the phone answered mid-fade. A salon runs colour appointments that block two hours and a book that fills weeks ahead. A clinic books ninety-minute treatments with intake forms and stricter cancellation rules.
The plans are the same. What we build inside them isn’t. We map how your bookings actually work before we build anything — the slots, the rules, the language, the prices Noor quotes on your phone.
Walk-ins, two chairs and a phone that rings mid-fade. Noor answers in Dutch or English, the calendar fills per chair, and every review lands on your own Google.
See how it works →Longer treatments, deposits on colour, and clients who book at 23:00 from the sofa. The system takes all of it without a single phone call.
See how it works →International clientele, higher tickets, stricter agendas. Intake forms arrive before the visit and deposits protect every slot.
See how it works →A marketplace charges you for every new client it sends — forever. We charge you a flat fee to build something you keep. If we ever part ways, you walk out with the website, the customer list, the reviews and the calendar.
Prices and commissions as published in July 2026, sources at the bottom — including the row where each competitor beats us. A comparison you can only trust on the flattering rows is worth nothing.
| What you’re comparing | Alan | Fresha | Salonized | Squire | Planity |
|---|---|---|---|---|---|
| Monthly software cost | From €49.99 flat | Free core; paid plans from $19.95/mo (individual) or $14.95/mo per team member ¹ | Appointments €21 · Basic €39 · Pro €59 per month (excl. VAT) ², plus €5–7.50/mo per extra staff member and €16–51.50/mo per extra location | Full barbershop: $100–250/mo. Independent barber: $30–100/mo. No free plan, no trial ¹ | Not published — you talk to sales. Third parties report €74–114/mo ³ |
| Commission on new clients | 0% | 20%, minimum $6, per appointment from a new marketplace client | 0% on its own. Via its Treatwell integration: 35% on new bookings + 2% transaction cost on prepaid online bookings ⁴ | No marketplace commission published | States “no commission on your appointments” |
| Tied to their payment system? | No | Yes — locked to Fresha Payments (no Stripe, no PayPal): online 2.79% + $0.20 · in person 2.29% + $0.20 · manual 3.30% + $0.20 | Optional — Salonized Pay: €199 for the terminal + 1.0% per transaction | Own integrated processing | Bundled with its own terminal |
| Extras billed separately | Reminders and SMS ride inside the flat fee | SMS & marketing campaigns at $0.02/SMS, no-show protection and premium support cost extra | SMS credits €0.11–0.15 depending on volume; extra staff and locations | Payroll, inventory and terminal depending on pack | Payroll, inventory and terminal depending on pack |
| Consumer marketplace | None — deliberately. Nobody sends you strangers, and nobody charges you for the clients who were already yours | Yes — enormous | Via Treatwell ⁴ | Not its model | Yes — a very strong consumer app in France and Belgium |
| Your VAT and your bookkeeper’s package | Yes — the app tracks revenue and costs, works out the quarterly VAT and puts an export for your bookkeeper together on the 1st (from Pro) | No — its own payment processing and reports, but no VAT overview or bookkeeper package | No — no VAT package for your bookkeeper; it has, though, spent years inside Dutch bookkeeping habits of the trade | No — point of sale and its own payment processing, built for the US; no Dutch VAT | No |
This is the row that makes the rest of the table worth believing.
Sources: Fresha [1][2] Salonized [1][2] Squire [1] Planity [1][2]
A one-time fee, quoted per shop, that covers building the system: your site, your booking rules, your calendar, your AI phone if you take it. We quote it on the call once we’ve seen how you work — it depends on how much there is to build, not on how big you are.
No. Month to month, cancel whenever. We’d rather keep you because the book is full than because a contract says so.
You keep everything. The website, the customer list, the reviews on your Google, the calendar, your numbers and your receipts — they’re in your accounts, in your name, from day one. That’s the whole point of the thing.
No, and we don’t want it to. We bring them the work done: every month the income, the costs, the receipt photos and the quarterly VAT are ready, in a file they can open directly. What they charge for sorting papers stops making sense; what they charge for knowing things is worth exactly what it was.
No. Basic is the calendar: your site, your bookings, your reminders and the owner’s app. The money — income, costs, VAT and the export for your bookkeeper — starts on Pro.
No. Plenty of shops keep one for being found by strangers, and route their regulars, walk-ins and phone calls through their own system. You simply stop paying a commission on people who were already yours.
Yes — most shops do. You start with the site and the calendar, see the book fill, and switch on Noor when you’re tired of missing calls. Changing plan takes a day.
Yes — pay for twelve months up front and two are on us.
No, prices are excluding 21% BTW. If you’re a registered business you reclaim it, so the real cost to you is the number you see.
Not a slide deck.
