The system, start to finish

One booking comes in.
Watch everything that happens next.

No sales video and no loose screenshots. Scroll and you’ll see the whole system working, in order: the booking, the call, the day list, the messages, your clients and the money counting itself up.

Scroll to begin

fadedistrict.nl/book

Service and time

Cut + beard
45 min
€ 42
09:3010:1511:1511:45
Book 11:15

Added by hand

Client at the counter

Tom
Free 10:45 – 11:30
Free
Beard trim
20 min · € 22
Add to today
Tuesday 14 July· today
22Bookings+3 new
€ 741Today’s total
3Channels
BothYoussef Iris
Morning
09:0030 min Bram TimmermansHaircut Youssef € 29
09:0020 min Merel NowakBeard trim Iris € 22
09:3030 min Emma MeijerHaircut Iris € 29
09:4545 min Sven PostmaCut + beard Youssef € 42
10:1545 min SanneCut + beard Youssef € 42
10:1530 min Nina SmitHaircut Iris € 29
10:4520 min TomBeard trim Iris € 22
11:0030 min Milan KowalskiHaircut Youssef € 29
11:1530 min KarimHaircut Iris € 29
11:3060 min Eva PrinsColour Youssef € 75
Break · 12:30 to 13:15
Afternoon
13:1545 min Joris KuiperCut + beard Iris € 42
13:3030 min Bas de WitHaircut Youssef € 29
14:0030 min Levi NowakHaircut Iris € 29
14:1545 min Thijs FerreiraCut + beard Youssef € 42
14:4530 min Daan MulderHaircut Iris € 29
15:3030 min Ruben HendriksHaircut Youssef € 29
15:3020 min Koen VerhoevenBeard trim Iris € 22
16:0045 min Stijn van DijkCut + beard Youssef € 42
16:4530 min Finn ChenHaircut Iris € 29
17:1530 min Mees de GraafHaircut Youssef € 29
17:3045 min Jesse BlomCut + beard Iris € 42
18:0030 min Lucas MaasHaircut Youssef € 29
12 more bookings
Web Noor Counter € 0 commission
+31 6 24 •• •• 71
Incoming call · 09:43
0:12
Noor · digital assistant
Noor

Fade District, good morning — you’re speaking with the digital assistant. How can I help?

Caller

Hi, I’d like to book a cut and beard.

Noor

Of course. Friday at 11:15 — shall I book it?

Where each one came from
Your booking site
10:15 · Sanne
Noor, on the phone
11:15 · Karim
At the counter
10:45 · Tom

Three doors, no marketplace in between, € 0 commission.

01 · 09:41

Someone books on your website.

An ordinary Tuesday. Sanne opens your booking site on her phone, picks a service and a time, and confirms. Your domain, your prices, your real availability.

01 · 09:43

Two minutes later, the phone rings.

You’re mid-cut, so you don’t pick up — Noor does, saying up front that she’s the digital assistant. She listens, checks the gaps that actually exist, and offers one.

01 · 09:47

And one walks through the door.

Tom was passing by. You add him by hand in ten seconds from your phone, and that slot stops being offered anywhere else.

01 · 09:48

Three doors. One list.

This is where everything else breaks: three places to check. Here all three land on the same day list — no clashes, and nobody copying bookings across by hand.

See the calendar →
Tuesday 14 July· today
22Bookings+3 new
€ 741Today’s total
3Channels
BothYoussef Iris
Morning
09:0030 min Bram TimmermansHaircut Youssef € 29
09:0020 min Merel NowakBeard trim Iris € 22
09:3030 min Emma MeijerHaircut Iris € 29
09:4545 min Sven PostmaCut + beard Youssef € 42
10:1545 min SanneCut + beard Youssef € 42
10:1530 min Nina SmitHaircut Iris € 29
10:4520 min TomBeard trim Iris € 22
11:0030 min Milan KowalskiHaircut Youssef € 29
11:1530 min KarimHaircut Iris € 29
11:3060 min Eva PrinsColour Youssef € 75
Break · 12:30 to 13:15
Afternoon
13:1545 min Joris KuiperCut + beard Iris € 42
13:3030 min Bas de WitHaircut Youssef € 29
14:0030 min Levi NowakHaircut Iris € 29
14:1545 min Thijs FerreiraCut + beard Youssef € 42
14:4530 min Daan MulderHaircut Iris € 29
15:3030 min Ruben HendriksHaircut Youssef € 29
15:3020 min Koen VerhoevenBeard trim Iris € 22
16:0045 min Stijn van DijkCut + beard Youssef € 42
16:4530 min Finn ChenHaircut Iris € 29
17:1530 min Mees de GraafHaircut Youssef € 29
17:3045 min Jesse BlomCut + beard Iris € 42
18:0030 min Lucas MaasHaircut Youssef € 29
12 more bookings
Web Noor Counter € 0 commission
Moving an appointment
Done
Stijn · 16:00 → 17:45moved in the day list € 42
Notice to the clientsends itself, no calling email + SMS
His reminderfor 17:15 rescheduled
No “hold on, let me confirm”.
The 16:00 slot
Free
Back on your sitebookable right away immediately
Offered again by Noor on the next call
Value of the slotcut + beard, 45 minutes € 42
An empty slot never stays hidden in a paper diary.

02 · Today

The whole day, € 741 on the book.

The day as a list, top to bottom: time, name, service, barber and price. Who’s next and what the day is worth — one glance while the kettle boils.

02 · Today

Plans change? The notice sends itself.

Move or cancel an appointment and the client hears about it without you dialling anyone. No “let me call you back”.

02 · Today

The slot goes straight back on sale.

The second 16:00 frees up, it can be booked again on your site and offered again by Noor. An empty slot never stays hidden in a paper diary.

See the calendar →
Fade Districtto sanne@··· · 09:41 New

Your appointment is set

Hi Sanne, thanks for booking. Here are the details:

Service
Cut + beard · 45 min
When
Friday 7 August · 11:15
Where
Javastraat 12, Amsterdam
Price
€ 42
Sent by itself on booking0 clicks from you
Google
+1 this week
4.8Rating
87Reviews+1
Your Google listingthe one your neighbourhood searches ★★★★★
The link points to what’s yoursthe review stays on your listing not to a portal
Sample figures.
Fade DistrictSMS
Tuesday 09:41
Your appointment is set: Friday 7 Aug at 11:15. Cut + beard, € 42. See you then!
Thursday 11:15
A small reminder: tomorrow at 11:15 at Fade District.
Great, see you tomorrow 👍
Friday 12:30
Thanks for coming in! A review helps us enormously →

03 · Nobody sends these

The confirmation sends itself.

The moment a booking lands — from the site, the phone or the counter — the client has it in writing. Email and text, with your shop’s name on it.

03 · Nobody sends these

The reminder, the day before.

The difference between an empty chair at 10:15 and a slot you can still sell. It goes out on its own; you never think about it.

Three switches in Settings — booking confirmation, appointment reminder, review request. They go out by email and SMS.

03 · Nobody sends these

And afterwards, the review.

After the visit, the client is invited to leave a review — and the link points at your own Google listing, the one your neighbourhood searches. Not at a portal’s profile.

See marketing & reviews →
Money · Summary
€ 11,267.57Left for you+563.27 vs June
€ 19,200Came in
€ 7,680Went out
€ 19,200 Aug Feb Jul
558 appointments · 27 open days
Activity
Today
Daan · haircut10:30 · web € 29
Martijn · cut & beard16:00 · Noor € 42
Fixed cost · rentposted itself · day 1 − € 2,150
No till to close out: the paid appointment is the income line.
Fixed costs
Once
Rentevery month · day 1 € 2,150
Utilitiesevery month · day 8 € 285
Alanevery month · day 1 € 149.99
On the chosen day they post themselves. Start with the rent.
New expense
Photo
Supplies
48.40
Kappersgroothandel

What you paid, VAT included: the split works itself out.

14 Jul 2026
21%
Save expense
For purchases it’s usually 21.
Where it comes from
July
By service
haircut304 bookings € 8,816
cut + beard155 bookings € 6,510
beard trim67 bookings € 1,474
colour32 bookings € 2,400
By channel
Web267 bookings € 9,190
Noor181 bookings € 6,103
Counter110 bookings € 3,907
Both totals add up to € 19,200.

04 · The money

Every paid visit is already a line.

Nothing to write up at closing time. The appointment you charged in the day list is the income line in your month — same number, same minute.

The money module comes with the Pro and Premium plans.

04 · The money

Fixed costs post themselves.

Rent, utilities, your Alan fee. Set them up once and on the chosen day they land in the month on their own — the costs that never fail, never forgotten.

04 · The money

The rest is a form and a photo.

Category, what you paid — VAT included, the split works itself out — and a photo of the invoice. You type the amount; the paperwork stays attached to the month.

04 · The money

July, in one number.

What came in, what went out, what’s left — and where it came from, by service and by channel. On the 3rd of August, not next spring.

See your money →
VAT balance
‹ 3rd quarter ›
€ 757.29To pay in the return
RateBaseVAT
9%€ 52,844.04€ 4,755.96
21%€ 19,041.33€ 3,998.67
July to September, in progress.
Monthly reports
July 2026
€ 19,200Income this month
558Appointments
ChannelAppointmentsIncome
Web267€ 9,190
Noor181€ 6,103
Counter110€ 3,907
Total558€ 19,200
Export the month for your accountant
Month closed on Sunday 2 August.

05 · The quarter

The quarter’s VAT, already split.

What you charged at 9%, what you paid on purchases at 21%, and the balance in between. It grows as the quarter does — there’s no second bookkeeping to reconcile.

05 · The quarter

Your accountant gets the month, sorted.

The monthly report — income, appointments, where they came from — and one button to export the whole month. Your accountant files the return; they just stop chasing you for the shoebox.

Guide figures to organise your business by. The actual return is filed by your tax adviser.

See your money →
42%

of a new client's first booking goes to the marketplace once VAT is counted — plus a ~€40 monthly software fee.

Move the sliders. That's your money.

The commission arrives booking by booking, so nobody ever adds it up. We did.

18
€25

Marketplaces charge a commission on the first booking of every new client they send you — roughly 42% once VAT is counted. It arrives drip by drip, so most owners never add it up.

A marketplace takes
231
every month — and it grows with every client you gain.
Alan Agency — flat
from 49.99
10 bookings or 200. Same price. €0 commission, ever.

The more you grow, the more they take. We don’t move — €49.99 or €149.99, the number stays put.

Illustrative — assumes the subscription-style marketplace deal common in the Netherlands: a ~42% commission (incl. VAT) on the first booking of each new client, plus a ~€40 software fee. Free-core marketplaces (Fresha, 2025-26 model) charge 20% with a $6 minimum per new client instead. Repeat bookings within a year are free on most marketplaces. Your real figure depends on volume and ticket.
Start to finish
Without touching a thing
22:14 · a call comes inout of hours Noor
The booking lands in the daynothing typed 11:15
Confirmation and reminder go outon their own email + SMS
Charged and recordedone income line € 29
Into the month and the VATand the report € 19,200
Five steps, zero work from you.

That’s the whole system

From the 22:14 call
to your accountant’s report.

One booking, three doors, one day list, the messages, your clients, and the money counting itself. Nothing copied between systems, and zero commission per booking.

Fixed price from €49.99 a month. Zero commission per booking. All data on the screens above is sample data.

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