The agreement, in plain words.

Last updated: 16 July 2026

Every system we build runs on one written agreement per client. These terms sit underneath all of them. We keep them short and readable on purpose — if anything here is unclear, ask us before you sign anything.

What these terms cover

These terms apply to every proposal, agreement and service of Alan Agency VOF. By confirming a proposal you accept them. If your written agreement with us says something different, the written agreement wins.

The service

We build and run booking systems: a booking website, an AI phone that answers, one calendar and the tooling around them — set up in accounts that belong to you, under your own brand. What exactly we deliver, and for which fee, is written down per client before we start.

Starting

An agreement starts when you confirm our written proposal — an email is enough. Setup typically takes about two weeks from the first call; we tell you upfront exactly what we need from you to hit that.

Fees and payment

You pay a flat fee agreed in advance — no commission on bookings, ever. Amounts are excluding VAT unless stated otherwise. We invoice monthly and payment is due within 14 days.

If a fee ever changes, we announce it at least one month before it takes effect, and you are free to cancel before it does.

Term and ending

The service runs month to month. Either of us can end it with one month’s notice, in writing.

Because everything runs in your own accounts, ending is undramatic: you keep the website, the calendar, the phone number, your client data and your reviews. We hand over any remaining credentials and step away.

What we need from you

Timely access to the accounts and information the setup needs, accurate business details (services, prices, opening hours), and lawful use of the system. Keep your credentials safe and tell us quickly if something looks wrong.

Third-party services

The system runs on third-party services — hosting, telephony, calendars, AI voice — each under their own terms. We choose and configure them carefully. If a provider changes or disappears, we propose the closest working alternative; we can’t be held to promises a third party breaks.

If something breaks

We fix problems as fast as we can — you talk directly to the people who built your system. We are not liable for indirect damage such as missed bookings or lost profit, and our total liability is capped at the fees you paid us in the three months before the incident. None of this limits liability that Dutch law says can’t be limited, such as intent or gross negligence.

What stays yours, what stays ours

Your accounts, your domain, your client data, your reviews: yours, from day one. Our internal methods, templates and tooling remain ours — with your permanent right to keep using everything we set up for you, also after we part ways.

Changes and Dutch law

We may update these terms; meaningful changes are announced at least one month ahead by email. Dutch law applies. If we ever disagree, we first try to fix it over a call like adults; failing that, the competent court in Amsterdam decides.

Stop renting your clients. Own your booking system.

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